Treemendous Plantworks

Web Design & Digital Strategy | E-Commerce & Print Collateral

To help Treemendous Plantworks modernize their online presence and attract new clients, I redesigned their digital storefront in Framer around three core service pillars and created matching print collateral for offline marketing.

Client

Year

2026

Role

Graphic & Web Designer, Brand Manager

Summary

Modernize an outdated digital presence by designing a custom Framer website that reorganizes complex service offerings into a streamlined, user-friendly interface while improving SEO and delivering cohesive print marketing materials.

The approach

Information Architecture & UI/UX

Audited the legacy website and synthesized their services into three distinct, easy-to-navigate business pillars, designing clear user flows and strategic calls to action (CTAs) to drive client inquiries.

Framer Development & Asset Management

Designed and built a fully custom, responsive website in Framer, curating and optimizing all photography and visual assets to create a polished, organic aesthetic.

Search Engine Optimization (SEO)

Overhauled on-page SEO, including meta tags, site structure, and keyword integration, to boost local search visibility and organic traffic.

Brand Collateral

Translated the new digital visual identity into physical marketing assets, designing branded postcards and printable materials for direct client engagement.

The outcome

Launched a high-performing, visually cohesive website that drastically reduced user friction and clearly communicated the client's core services. The new site architecture, combined with improved SEO, increased search discoverability, while the matching print collateral provided the client with a unified brand presence across both digital and physical touchpoints.

treemendousplantworks

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Industry

Horticulture & Landscaping