Shoestring Circus

Visual Design & Campaign Marketing | Social Media Assets & Motion Graphics

Partnered with the director and creator of Shoestring Circus to produce a promotional campaign for their multi-city tour, designing custom performer spotlight cards and animated social graphics that extended the show’s playful aesthetic.

Client

Shoestring Circus

Year

2026

Role

Social Media Content Creator

Summary

Translate an established tour poster into a vibrant, high-energy digital campaign featuring individual performer spotlights and animated assets to drive ticket sales across multiple cities.

The approach

Systematic Visual Layouts

Created a bold primary color palette into a dynamic system of frames, varying the background color pairings so each performer card felt fresh while remaining part of a unified series.

Photo Compositing & Retouching

Cut out and refined performer photography in Photoshop, cleanly isolating silhouettes to sit naturally against saturated, high-contrast backgrounds

Bold Dimensional Typography

Styled striking, retro-circus type treatments with dimensional drop shadows to make performer names instantly legible and punchy on mobile feeds

Motion Graphics & Content Delivery

Animated elements of the main tour poster for social video promo, delivering formatted asset packages ready for cast members and tour stops to share online.

The outcome

Delivered a cohesive digital campaign that supported a successful multi-city run with strong ticket sales in every market. The energetic visual rollout boosted engagement across social platforms and led to a re-engagment with the client to create campaign graphics for their next touring season.

shoestringcircus

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Industry

Live Entertainment