Gnomecoming

Creative Direction & Event Production | Experiential Design & Multichannel Marketing

As co-creator of Gnomecoming, an annual interactive circus production, I led the brand identity, marketing campaigns, and live stage technology, turning an independent concept into a recurring sell-out community event over a four-year run.

Client

Cirque Cadia

Year

2023-2026

Role

Co-Producer, Visual Branding Lead, Tech Director

Summary

Concept, design, and produce an annual interactive circus production and dance party from the ground up, blending original narrative storytelling, striking visual marketing, and immersive live stage tech to sell out a community venue year after year.

The approach

Multichannel Campaign Design

Designed an original illustrated poster concept each year, adapting it into print flyers, digital banners, and social assets, while cutting promotional video reels from past shows to drive ticket sales.

Story & Talent Direction

Co-authored original scripts annually, booked and contracted regional circus acts, and directed performers to weave circus disciplines directly into interactive dance breaks with the audience.

Technical Direction & Creative Engineering

Programmed and ran reactive soundscapes, built custom lighting designs, and engineered unique stage tech. I even developed live video playback to run an interactive giant smartphone used live by characters on stage.

Full-Cycle Operations

Managed end-to-end logistics in collaboration with the venue, overseeing budgeting, artist payouts, floor layouts, and complete physical setup and teardown.

The outcome

Transformed an independent concept into a beloved recurring annual event with a loyal following, driving strong ticket sales across a four-year run. Delivered a seamless, highly engaging audience experience each season by marrying bold visual branding with creative technology and responsive live event production.

gnomecoming

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Industry

Live Entertainment